Guest Profile

April Schneider

April Schneider is the head of Consumer and Small Business Products at Bank of America. Her team is responsible for delivering the products and services that help Bank of America’s 66 million consumer and 3.5 million small business clients meet their financial goals. Schneider’s team consists of approximately 800 employees across the country.

Schneider and team are focused on providing clients with a full range of convenient and innovative financial products and services. They are responsible for growing Bank of America’s $700 billion in consumer and small business deposits and $95 billion in outstanding credit card balances. This includes the development, pricing and management of consumer deposit, debit and credit card, first mortgage, home equity, vehicle lending, GWIM banking and small business banking solutions.

Schneider has worked in the consumer products space for more than 20 years. Since 2007, she has held a number of leadership positions at Bank of America including Products and Pricing executive, Mortgage and Home Equity Products executive, Pricing and Portfolio Management, Capital Markets and Secondary Marketing.

Schneider holds a Bachelor’s degree in Economics from Hiram College and a Master’s degree in Economics from the University of South Carolina. She serves as a Market Sponsor for Tucson, AZ, Executive Sponsor the bank’s Parent Care Network and currently leads the advisory board for BAI Research